The House.
The parent entity behind three African divisions — wellness, creative, impact. Founded 2nd November 2025. Nairobi, Kenya.
The Charter
The Beat. The Vision.
The Mission. The Legacy.
The Beat
Rhythm. The discipline that turns effort into output. The daily practice behind every transformation. The pulse of how we operate — in the gym, in the studio, in the foundation.
The Vision
Africa's most credible multi-vertical wellness + creative company. Premium positioning with international standards. Built by Africans, for Africa and the world.
The Mission
Build three divisions that each stand alone and together form a moat. Wellness, Creative, Impact. Built together, scaling together, holding together.
The Legacy
The dam holds. A structure that outlives the founder. Equity, IP, and impact transferred deliberately — so the work continues past any one person.
The Founders
Two Operators. One Mission.
Daniel Maina
Founding Father & Chief Visionary
29, Kenyan Exercise Physiologist. 7 years building DAMANFIT. 1,000+ transformations. Built premium coaching brand from scratch. Coach Daman — the wellness architect.
James King'ori
Co-Founder & Creative Director
15+ years in creative direction, music, and brand storytelling. Jimbo — the creative compass. Built the brand identity, the sonic language, and the visual world.
The Structure
Three Divisions. One House.
Each brand stands alone. Together, they form a moat.
R&M Fitness & Wellness
DAMANFIT
MY FITNESS. MY LIFESTYLE. Premium coaching for high-performers. Built over 7 years. 1,000+ transformations.
R&M Studios
DamanMziki
Debut EP "The Dam Holds" — March 2027. Five tracks tracing the founder's transformation from trainer to wellness architect to artist.
R&M Studios
R&M Studios
Creative production arm. Music, brand storytelling, visual identity. The work behind the work.
R&M Foundation
R&M Foundation
Community wellness + creative mentorship. Reaching 5,000+ lives by Year 5. Free programmes for under-served youth and creators.
The dam holds.
Three divisions. One mission. Built together, scaling together, holding together.